Short Courses
Strategies: Doing the business
29 - 31 May 2011
Residence at Beas River Country Club
This module will look at the strategies and skills needed to achieve a viable and sustainable cultural organisation. It will explore a range of different business models; provide an introduction to risk management; and include sessions on the role of producers and the skills required in negotiating and closing a deal. Good practice in financial management will be highlighted and participants will discuss different avenues for income generation, including fundraising strategies.
Dynamics: Working with people
24 - 26 July 2011
Non-residential
Taking as its starting point a case study on the Royal Shakespeare Company, the module will explore ways of developing and nurturing a team. Participants will examine the difference between being a manager and being a leader, and ways in which leaders at all levels in an organisation can influence upwards as well as outwards. This practical module will include sessions on effective governance and advocacy, and an opportunity for participants to put their learning into practice.
Transformations: Engaging the audience
22 - 25 October 2011
HKU Shanghai Study Centre
The focus of this module will be on ways to increase and deepen public engagement in culture. Topics to be covered will include branding, marketing and audience development; the role that technology plays in involving people in the arts; and the need for cultural leaders to place education at the heart of their organisations. The module will be held in Shanghai, and will involve a study tour to Suzhou and local case studies that explore critical issues in engaging the public through preservation, conservation and urban regeneration.
